January 2017

26
Jan

The Two Box Method

As an avid reader I get to read all sorts of things and for some strange reason I found myself reading an article by a golf coach this week about the ‘Two Box Method’.

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19
Jan

Specificity

At this time of the year lots and lots of people will already have abandoned their good intentions (New Years Resolutions) and I was pondering why that happens. I am no exception. I have a tendency to do the same thing and I wondered why that should be.

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12
Jan

Keep It Simple

I saw a recent TV report about how traditional bricks and mortar stores had had a difficult Christmas for sales. It said that online businesses had significantly outperformed their more traditional counterparts. The report featured the obligatory retail analyst to shed expert light on the problem and she spoke knowledgeably about the changes that were taking place in our shopping habits. I also learned a new word, ‘showrooming’ to describe what can’t possibly be a new phenomenon: - the act of going to a traditional store to see, touch, feel, and often try on the item before ordering it online, often from the customer’s smart phone before they left the showroom.

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05
Jan

Disappointing Brands

One of my learnings from the year just closed is about brands. Now there are hundreds of books and theories about brands that I don’t intend to go into here. My thoughts are based as much on my role as a consumer as they are as a leading business coach.

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