July 2015

30
Jul

If I Had a Hammer

The man who only has a hammer sees every problem as a nail, is a very poignant aphorism. Wherever we are in life and business we seem to have our own bag of tools.

Read more …

23
Jul

In Praise of Pareto

You may never have heard of Vilfredo Pareto the Italian engineer, sociologist, economist, and philosopher who died in 1923 but you will almost certainly be familiar with the law for which he is most well known. Often referred to as the 80;20 rule Pareto’s law states that 80% of our results comes from 20% of our effort. This can be extended to infer that 80% of our profit comes from 20% of our customers and that 20% of our customers generate 80% of our problems. If I am completely honest I don’t know how much statistical validity this claim has but what I do know is that whenever I have tested the principle it seems to hold true to a remarkable degree. It is relatively easy to test for yourself.

Read more …

14
Jul

Core Customer

Who is your core customer? Do you know? Can you describe her? In detail? At Gazelles coaches we define a core customer as someone who will buy your product or service at the price you want to charge and in sufficient quantities. That is why knowing who your core customer is, is so very important.

Read more …

09
Jul

The Five Big Strategy Questions

There are literally thousands of books written about strategy. But at its heart strategy is about being able to answer the following five questions.

Read more …

02
Jul

Learn, unlearn and relearn

The futurist and former associate editor of Fortune magazine Alvin Toffler once said “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn." Well here we are 15 years into the 21st Century and I think his comment is becoming more and more relevant every day.

Read more …